How To Sell Your Syracuse NY House On Craigslist
Have you ever tried to sell your Syracuse NY home on Craigslist?
The topic of Craigslist has several differing opinions.
Some people believe it is useless due to the amount of competition and difficulty to stand out.
While others believe it is a fantastic tool to help gain exposure and find a buyer for your home.
Typically Craigslist is utilized by homeowners who are looking to sell their property by themselves or (for sale by owner).
Homeowners may try to sell their property on their own for several reasons, including:
lack of equity
unwillingness to pay commissions
the belief they can sell as good as an agent
Just like with any marketing tool, there is a right way and a wrong way to do things.
Today, we want to explain to you how to get your property up and running on Craigslist and some tips and trick to stand out from the crowd of other home sellers.
Steps To List Your Syracuse NY Home On Craigslist
1) Go to www.syracuse.craigslist.org
This will bring you to the Syracuse Craigslist home page. This will be the starting point for where you begin to list your house.
2) Under housing - go to real estate for sale
This will bring you to all of the real estate listings for the Syracuse area that has been posted on craigslist. This will allow you to see how your competition is using Craigslist and see who is standing out from the crowd.
3) On the same page. Click post in the top right corner of your screen
This will bring you to the selection screen as to what you will be advertising on Craigslist.
4) Choose what type of listing this will be
Since we will be trying to sell our house in Syracuse NY on Craigslist, we will want to select "housing offered". Once you have made your selection, select continue.
5) Choose a category
If you are selling your home on your own, we want you to select "real estate - by owner"
If you are a real estate agent, looking to list your client's property on Craigslist, we want you to select "real estate - by broker"
6) Create your listing
This is the step where you portray all the information on the property and try to make yourself stand out from the rest of the competition listing their properties on Craigslist in Syracuse NY. We will touch on specific tips and tricks later on this post them will help you achieve this result.
7) Map your location
This will give your potential buyers the exact location of your property and where they can go to get a view of the home to see if they are interested. We recommend that you put your exact address so that your potential buyers can do some of their own research on the property if they are interested.
8) Add your photos
Craigslist allows you to advertise up to 24 photos. We suggest that you get 24 high-quality photos either through a professional photographer or by taking them yourself. Quick tip: We like to use the website www.picmonkey.com to edit our photos and make sure the photos we take are perfect before placing them in our advertising.
9) Publish your advertisement
This will be your chance to review your posting and make sure that it turned out the way that you envisioned. Make sure that everything is spelled properly and you feel comfortable your advertisement will be noticed compared to your competition.
5 Tips & Tricks For Your Real Estate Craigslist Advertisement
So now that you have a good understanding how to exactly get an advertisement posted on Craigslist, let's go over some tips and tricks that will help your advertisement stand out from your competition.
1) Catchy, Eye Grabbing Title
Start off by writing a catchy, eye-grabbing title. The title will be the first thing that most viewers look at when scrolling through Craigslist in Syracuse. We recommend that you use capital letters and use descriptive words to portray what you are selling. Also, include some specific keywords that potential home buyers may use to search Craigslist.
An example of a catchy title may be: CAN YOU BELIEVE IT? FULLY RENOVATED FOR THIS PRICE | LIVERPOOL NY
Get creative when you are making your title and try to publish a title that is different from your competition.
2) Make Your Main Picture, Your Best Picture
The main picture of your ad should be a photo of the best feature of your house. Whether this is a photo of your kitchen, exterior of your house or bathroom we want to draw your prospective buyer in to inquire more about the house from the first impression of the property.
As we spoke about above, make sure that you take 24 pictures and edit them carefully and be sure to submit all 24 photos so your potential buyers can get a great visual of the home.
3) Include A Link To A Landing Page
This is a bit more of an advanced step but with any home that you are selling you should create a specific landing page that has all of the property information, extensive photos, a video walkthrough and an opt-in form for private showings. We use landing pages as a tool to direct all of our marketing to, so our potential buyers can get a great picture of our property.
4) Make The Body Stand Out
When writing the copy for the body of your ad, we suggest to keep it fairly short and sweet. We do not want to give our potential buyers too much information to read over because they may just skip it all together. So give a great description of the property and highlight all of the major benefits.
When writing the copy for your advertisement you can use simple code that will allow your advertisement to stand out from the crowd. This will allow you to change the color of your content, make your text bold, make certain headings larger or italicize main points.
Main Header (H1 Tag) <h1>CAN YOU BELIEVE IT? FULLY RENOVATED FOR THIS PRICE | LIVERPOOL NY</h1>
Secondary Headers (H2 Tag) <h2>Completely remodeled | 3 Beds | 2 Baths | 104,999</h2>
Secondary Headers (H3 Tag) <h3>What I Lover About The Property</h3>
Your H1 Tag will be for your main heading and will result in the largest text. Your H2 tag will be for secondary headings but will be the second largest heading and will be used to highlight specific titles within your copy.
5) Create Multiple Ads & Republish
Once you decide that you want to use Craigslist Syracuse as a medium to advertise your home for sale, we suggest that you create 4-5 different ads immediately. Test different titles but keep the same body copy. You can also test different images as your main photo. Once you get an inquiry about your home for sale, you will know which ad it came from.
This is also beneficial because the more ads you create up front the less you will have to create later because you can republish these ads when they come available.
We suggest trying to post 2-4x a day, in the morning, afternoon, and evening to increase the odds that your advertisement will be noticed by a potential buyer.
Wrapping Up | How To Use Craigslist To Sell Your Syracuse NY Home
Craigslist is a great free platform to market your property that you have for sale... if done right. These steps, tips, and tricks should help you stand out from your competition and gain some additional exposure that you need to sell your home.
If you have been trying to sell your home for a while now with no luck, we have another option for you. We own and operate a real estate investment firm that purchases homes in cash with no obligation to the owner. If you are having trouble selling your house and would like to inquire about our simple selling solution, you can start the process below. We would love to evaluate your property and see if it is something that will work for all parties involved.
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