Facebook Advertise or Die | Real Estate Investing
The marketing industry is forever changing. If you are not putting your advertising money in the right mediums to reach your target market, your business will die.
The old techniques of advertising your real estate business through signs, news paper articles, brochures, direct mail, stickers, posters etc.. are becoming obsolete.
Our market is rapidly turning to the internet to find information, especially through the use of mobile devices.
Instead of having your consumer drive by your sign or see your flyer, now they can scroll through there news feed and see your ad (where the average American spends a ton of time)
The consumer is getting smarter and they do not want to be sold or have advertising pushed on them. The new consumer wants to be educated. They want to learn about what they are buying and be able to make a decision for themselves.
Although I am a big proponent of cold calling and door knocking (hustling), digital marketing is very powerful and there are several useful tools on the internet to help your real estate investing business.
Enter.... Paid Facebook Advertising
The Power of Paid Facebook Advertising
It is 2016, I am confident that everyone is aware of the power of social media and they understand that they should probably be using it.
Paid Facebook advertising is the most cost effective way to reach a very targeted market and get your ads in front of consumers who are interested in your service.
So why is paid Facebook advertising so powerful?
Facebook has over 1.6 billion users, meaning you can reach any buyers persona that fits your business.
Facebook know's a lot about us. Facebook has more interest based data than anyone else in the world. This information is very valuable to you as a marketer.
The Facebook platform, like no other platform before, knows very detailed information about us and they also have the ability to track our interests and behaviors off of their platform (pretty scary right)
So basically, Facebook is able to collect an unbelievable amount of detailed information on its users and this information is invaluable to a real estate investor (if you know how to use it)
It is very important to understand all of the features that Facebook targeting can offer to a business owner. I am going to touch on a couple brief topics then discuss which areas are
important to us as real estate investors.
These audiences are created by uploading your customer data base of:
They will take this information and connect it to as many Facebook profiles as possible.
*This can be very useful to the real estate investor because instead of buying lists and sending out thousands and thousands of unsolicited, spam mailings. You can now, take this list, create an ad and put this ad in front of the same people at a much much much cheaper cost.
Look alike Audiences
This is a way for you to reach people that may be interested in your business because:
They visited your website
They have hit on one of your conversion pixels
There profiles are similar to lists you have uploaded
Facebook will then create an audience based on the information you give them that would denote some similarity. (The scary part is, how well this works)
This is option is very important if you run a local real estate investing service. You can target locations by:
to show or exclude people in that area. This is a very powerful tool because you will be able to put your ad in front of the specific farm areas you would like to invest in.
Facebook allows you to put your ad in front of a minimum and maximum age of the people who may find your ad relevant.